Senior Influencer Manager

My Client is an internationally recognised Social Content Agency looking for an experienced SENIOR INFLUENCER MANAGER
 
ROLE
Develop and execute influencer marketing strategies to achieve brand objectives and KPIs.

• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Identify and research potential influencers aligned with our brand values, target audience, and industry niche.
• Build and nurture relationships with influencers, including negotiating partnerships, contract management, and ongoing communication.
• Collaborate with internal teams (such as PCS’, managerS etc) to align influencer campaigns with overall marketing initiatives.
• Coordinate influencer campaigns from conceptualization to execution, ensuring deliverables are met on time and within budget.
• Monitor and analyze influencer performance metrics, such as engagement rates, reach, and ROI, and provide actionable insights for optimization.
• Stay updated on industry trends, best practices, and emerging platforms to innovate our influencer marketing strategies.
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Handle influencer outreach, scheduling, and coordination for events, promotions, and content creation activities.
• Maintain a database of influencers, contacts, and campaign assets for future reference and reporting purposes.