New Business Director

Role Overview
 
We are seeking an ambitious Director of Business Development to accelerate new business growth within the events and exhibitions sector. In this senior role, you will take ownership of identifying, developing, and converting high-value commercial opportunities. Bringing a strong sales background — ideally from the experiential or exhibitions industry — you will work closely with sales, creative, and marketing teams to deliver distinctive solutions and exceptional client experiences.

Key Responsibilities

• Lead new business initiatives by identifying and engaging high-potential prospects, with a strong focus on corporate clients.
• Build, manage, and grow a robust sales pipeline, guiding opportunities from first contact through to preferred supplier agreements.
• Communicate the organisation's value proposition through impactful presentations and pitches, in close collaboration with the creative team.
• Represent the company at industry events, conferences, and networking forums to strengthen market presence and develop senior-level relationships.
• Partner with the marketing team to enhance brand visibility and maintain consistent, high-quality communication with prospective clients.
• Ensure a smooth handover from business development to account management, supporting long-term client satisfaction and revenue growth.
• Track and manage sales performance, ensuring revenue targets and profitability objectives are met.
• Take a consultative approach with clients, providing strategic guidance and positioning the organisation as a long-term, trusted partner.
• Continuously identify emerging market trends, process improvements, and innovation opportunities to strengthen competitive positioning.
• Actively support sustainability initiatives by embedding responsible practices across all business development activities.

Required Experience

• 5+ years' experience in a senior sales or business development role within the events and/or exhibitions industry.
• Demonstrated ability to build and maintain relationships at all levels within large corporate organisations.
• Experience working across international markets, with the flexibility to travel globally when required.
• Proven success in exceeding sales targets and delivering sustained business growth through strategic and creative approaches.
• Self-starter mindset, with the ability to operate autonomously in a fast-moving, dynamic environment.

Desired Profile

• Outstanding communication and stakeholder management skills.
• Natural leadership style with the ability to influence and drive change.
• Strong analytical thinking and structured problem-solving ability.
• Collaborative team player with a strong focus on learning and continuous improvement.
• Comfortable using digital tools and platforms to support business development activities.

Why Join?

• Flexible remote working arrangements.
• Attractive benefits package, including pension and healthcare after probation.
• Access to exclusive industry events.
• An open, inclusive culture that values diversity and belonging.
• The opportunity to make a real impact within a progressive, forward-thinking agency.